RPR Express asked for a new nonusual business approach to target clients from the Marketing, Engineering and Law segments.
A nice brainstorming was done with the client, untill we got some mindmapping concepts like: young, rich, happy on what we do, helpful, dynamic, on-time, and also fullfill the necessity to show they can handle small and big packages delivery.
The art direction relied on the use of casual illustrations, avoinding a rigid business like trace style.
A metaphor of "package" was immersed inside the piece, the resignification of symbols [recicle=agility], [this side up=secure package], [fragile=confiability] of some package icons were the main message of the closed folder.
The client receives the folder closed, as it were a box, when he opens a beautiful and colorful world shows up in front of him, and with s surprise: "the business card" is the Car of the company, that when unfolded turns into a huge "van-like" automobile with the message: "Small and Big packages".
The busisness like car can also be used as papertoy when middle folded, and rest on any table easily.
